Common Muse collaborated with Istanbul Modern to create a bespoke collection inspired by the expressive and abstract visual language of the acclaimed Turkish artist Ömer Uluç. Known for his bold forms and dynamic compositions, Uluç’s work captures emotional depth and contemporary cultural narratives. This exclusive collection of textile pieces, accessories, and home goods was thoughtfully designed for the museum shop to reflect his powerful artistic vision.

This collaboration goes beyond traditional museum retail by creating a continuous visitor experience—allowing museum-goers to extend their engagement with Uluç’s art beyond the gallery walls. By offering thoughtfully crafted, everyday objects inspired by the exhibition, Common Muse gives visitors the unique opportunity to carry the spirit of contemporary art into their daily lives. This approach enriches the connection between audience and institution, reinforcing that appreciation for art need not be confined to museum spaces.

For museums and galleries seeking to deepen visitor engagement and expand their retail impact, this collection exemplifies how art can live dynamically in both public and personal spaces, fostering lasting cultural connections.