Common Muse was founded by Anita Savul Cen and Melis Abuaf, lifelong friends brought together by a shared appreciation for art, craftsmanship, and storytelling.

Anita leads the creative direction, drawing on her background in fashion design and textile craftsmanship to create collections rooted in culture and contemporary design.

Melis brings over a decade of experience in international business and marketing, leading partnerships and guiding each project from concept to delivery.

Together, they combine creativity and strategy to help museums and brands bring meaningful stories into everyday life.